Mohamed Galal
Chairman & Partner
Brands abroad · Private label · Own brands · Commodities · Beyond food
Sourcing Masters takes brands into new markets, builds private-label and own brands for retailers and distributors, and sources food commodities worldwide. One end-to-end partner from market selection to the shelf, leveraging our scale at every step.
Management team
Three decades of building brands, supply chains and businesses across the Middle East, Africa, Europe, Asia and Latin America: lived and operated in eight markets, with commercial, sourcing and brand-building experience in more than 45.
Chairman & Partner
CEO & Managing Partner
What the team brings
Four solutions
Our scale at work: consolidated volumes, an international supplier network and competitive prices without compromising quality.
01 · Taking brands abroad
We take strong local brands into new export markets and build them there, through long-term partnerships and a single end-to-end model that runs from market selection to brand building.
See the end-to-end model02 · Building your private label
We empower retailers, distributors and online platforms to develop profitable private-label brands, in food and beyond food, leveraging our consolidated sourcing scale and international supplier network.
See how we build own brands03 · Building our own brands
We hold the Libby's licence in five markets and represent a portfolio of regional and global brands, bringing differentiated ranges to distributors, retailers and platforms.
See the Libby's range04 · Commodities
Our specialised commodities division connects credible buyers and suppliers worldwide, from edible oils, rice and flour to sugar, milk powder, spices, grains, pulses and meat.
See our commoditiesOne partner, end to end
We stay with a brand for the whole journey. Seven connected stages, one accountable partner: market selection, product and pricing strategy, sourcing, distributor qualification, distribution, commercial execution and distributor management run as one continuous line, with no gaps between agencies, agents and intermediaries.
Pick the markets where your brand can win, backed by our shelf and price evidence.
Shape range, formats and shelf price around local demand.
Lock in quality and price through our consolidated supplier network.
A robust programme to identify the right distributor for your brand.
Place the brand with the right importers, retailers and platforms.
Turn strategy into listings, trade terms and in-store execution.
Represent the principal to professional standards: joint business plans and quarterly KPI scorecards.
Scale behind every stage: one consolidated network of suppliers, importers and retailers.
Partners
Manufacturers and brand owners, retailers, distributors and trading houses: these are some of the companies and brands we work with across our markets, as long-term partners rather than one-off shipments. Use the arrows to browse.
Licensed brand · Est. 1869 · Chicago
Founded in Chicago in 1869 as Libby, McNeill & Libby, the company began with canned meat and went on to pioneer canned fruit, vegetables and juices. Today Libby's is a global brand with a 150-year heritage, and we carry eight of its ranges across our markets.
Sourcing Masters is the Libby's licensee in five markets, Egypt, Iraq, Morocco, Yemen and Jordan, and trades the Libby's range across Africa. Explore the range, from tuna and pantry essentials to juices and condiments.
EgyptIraqMoroccoYemenJordan+ Africa trading
Scale you can see on the shelf: one licence, five markets and a consolidated supply base behind 60 products.
Own brands & private label
We develop profitable private-label and own-brand ranges across food and beyond. Your name goes on the pack; our own existing scale, consolidated sourcing volumes and international supplier network stand behind it.
Built on our own existing scale: competitive prices, qualified manufacturers and reliable supply, without compromising quality.
How we build it with you
Categories we develop
Commodities
Our specialised commodities division connects a global network of credible buyers and suppliers, from origin producers and millers to importers, distributors and industrial users, across the Middle East, Africa, Europe, Asia and Latin America. Across 15 food commodity categories, we leverage our scale and global sourcing network to help you secure the staples that feed markets and sustain industries, at competitive prices and with reliable execution.
Edible oilsSunflower, soybean, palm, corn and olive
RiceLong, medium and short grain, white and parboiled
FlourWheat and maize flour, milling grades
Milk powderFull cream and skimmed, bulk and retail
SpicesWhole and ground, single origin and blends
Grains & pulsesWheat, maize, lentils, chickpeas and beans
SugarRefined white and raw, ICUMSA grades, bulk and retail
Meat & chickenFrozen beef and poultry cuts from approved plantsPlus other high-demand commodities on request, matched with credible counterparties across our global supplier and buyer network.
Brands & private label · Beyond food
The brand and private-label model we run in grocery runs across the whole non-food aisle: appliances and electronics, personal care, diapers and baby care, tissues and paper, household and cleaning, and pet food. Behind it sits the massive scale of the region's biggest appliances and non-food retail, and a sourcing and distribution platform with nearly three decades of experience. Your range lands at the right price and quality, first time.
We also supply SKD: semi-knocked-down kits sourced and shipped for local assembly, unlocking duty and localisation advantages wherever local manufacturing is rewarded.
The same scale, applied to non-food: the region's biggest appliances and non-food retail, plus our consolidated sourcing network.
Local insight · Regional access · Proven execution
Our team has lived and operated in eight markets and has built commercial, sourcing and brand-building experience in more than 45 markets over the past three decades, across the Middle East, Africa, Europe, Asia and Latin America.
This combination of local insight, regional access and proven execution lets us unlock new market opportunities and build brands sustainably.
Who we partner with
Every partnership starts with one conversation. Tell us which of these you are and where you want to grow.
Bring a brand that already wins at home. We select the markets, set the range and pricing, and take it to the shelf.
Talk to us about export markets Retailer or distributorUse our consolidated sourcing scale and international supplier network to build an own-brand range at the right price without compromising quality.
Talk to us about private label Distributor, retailer or online platformAccess the brands we already represent and build, with commercial execution and brand support behind every listing.
Talk to us about brands Commodity buyer or sellerEdible oils, rice, flour, sugar, milk powder, spices, grains, meat and other high-demand commodities, matched with credible counterparties worldwide.
Talk to us about commoditiesLeave your details
Manufacturer, retailer, distributor, platform or commodity trader: share a few details and the right person on our team will reach out.
Prefer email? Write to growingtogether@sourcingmasters.net
Why stay in touch